This activity aims at raising awareness on the impact of personal choices. It starts from an insight into the production of bananas and how profit is split among different groups involved in the production chain.“The customer is always right!” – claims the dogma of the growth-focused consumer machinery. The consumers know best and can make their own choices. But the consumers are exposed to a myriad of choices in the supermarket – what if the consumer is blindfolded and makes the choices based only on what is good value for money?
In the end, reveal who gets what in the 30-penny banana chain – slice up a new banana to better illustrate the real breakdown (plantation worker – 1p; plantation owner – 6p; shipper – 4,5p; importer/wholesaler – 8,5p and retailer/supermarket – 10p)
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